The competitive landscape of today’s job market is making it incredibly difficult for employers to attract and retain top talent; it’s more important than ever that employers understand what employees want in the workplace. Top candidates are looking for more than just a fair salary; they want great benefits, value-added perks, and a thriving company culture. If you can’t provide these things, there’s another company right behind you that can and will. To attract top talent, make sure your company can offer these in-demand incentives, particulary for candidates at the executive level.
A Modern Office Space
While you’ve replaced your typewriters and word processors with computers and tablets, have you brought the rest of your office up to the standards of this new digital and collaborative world? Employees expect modern conveniences in their workspaces, so if you haven’t already, consider adding the following to your office space:
- Conferencing Technology: Whether you need to have a conversation with employees who are working remotely or with clients in other parts of the world, you must have proper conferencing technology set up and ready to go. Your conference rooms and offices should be equipped with reliable technology so that you can video chat, screen share or simply have conversations with a number of different people at once. It may seem like a simple thing, but this technology is invaluable in today’s offices.
- Remote Networks: Virtual private networks (VPN) and cloud-based technology are essential for remote work. With so many employees making the switch to home-based offices or simply traveling more frequently, it’s important for companies to have protected, remote networks for their employees to securely access their files, emails and more from anywhere.
- Communication Tools: Collaboration is an essential piece of the modern workplace, so whether your employees are working remotely or on-site, make sure you have plenty of communication tools available. Provide online messaging and organization tools like Slack, Trello and Microsoft Teams. For in-office communications, set up collaboration stations with whiteboards, sticky notes and markers to help employees work through ideas together.
Comprehensive Benefit Packages
While traditional benefits like good healthcare and employer-matching retirement plans are still extremely important, executive candidates today are looking for more value-added benefits as well. Consider the following:
- Remote Work Options: With today’s technology, employees expect the option to be able to work from anywhere. If they are more productive working from home or from a coffee shop, then it’s beneficial for both the company and the employee to allow them to do so.
- Flexible Work Schedules: Some employees may feel that they work better early in the morning, while others are night owls that prefer to work late into the evening. Offering them the option to work at the hours that they are most creative and productive will help entice top talent to join your team.
- Value-Added Perks: Lifestyle benefits are becoming increasingly important to top executives today. If possible, consider offering perks like gym memberships, daycare reimbursement, concierge services, wellness allowances and more.
Commitment to C-Suite Collaboration
In recent years, companies have becoming increasingly collaborative. However, this collaboration often tends to stop at the C-suite level, which can be detrimental to the growth of a company. In order for a company to thrive, it’s essential for the top executives to work together to plan corporate strategies. Today’s leading executive recruits understand the importance of breaking down silos in the C-suite and want to know how well the company’s top tier works together before accepting a position. The C-suite sets the example for the rest of the company, so if this level cannot work together then the rest of the company will struggle as well. If you want to recruit the best of the best, then make sure your C-suite is on the same page and think through how you’ll educate job candidates about your C-suite culture and working style.
Professional Development Opportunities
The best employees are the ones who are never done learning. So, if you want to hire the best, then provide them with plenty of opportunities for professional development. Offer workshops or trainings where employees can learn new, in-demand skills; send your executives to industry conferences and networking events to learn what other companies are doing; or offer tuition reimbursement programs to help pay off student loan debts or help employees go back to school to earn an advanced degree.
Offering educational incentives will not only benefit the employees, but also the company. The more educated your employees are, the more effective they will be at their jobs. Also, by investing in your employees’ education, you will help reinforce their value and worth within the organization.
Remember, it’s not just about the salary anymore. Top recruits want the whole package, so get creative and start adding more value to your compensation and benefits packages to give employees what they really want in the workplace.