In this edition of C-Suite Conversations, Mason Quackenbush, Vice President of Talent Acquisition at Fairview Health Services, shares his decades of insights from leading workforce strategy in large, complex organizations. From executive job searches and candidate experience to AI, remote work, and employee engagement, Mason offers practical perspectives to benefit every type of business leader.
Fairview Health Services is a large nonprofit health care system based in Minneapolis, delivering a full range of medical services across Minnesota and parts of western Wisconsin. Fairview Health operates 10 hospitals and employs over 30,000 staff and providers.
Q & A with Mason
Judy Kirby: Mason, you have held the position of VP of Talent Management at several large healthcare systems. What contributed to your success as you moved from one position to the next?

Mason Quackenbush: The best advice is to get connected. I have about 80 people in my downline, and after I joined Fairview, I met with every single one of them within the first three months. It’s a great way to get the pulse of what’s going on with your talent, engagement levels, frustrations, where they’re at in their careers, and where they’ve got excitement and passion.
Another recommendation is to keep asking “Why”? Ask questions. I think initially we’re nervous about doing that, but it is advice I’ve received from multiple leaders: “Challenge us! You’re from the outside looking in. Ask why we’re doing things a certain way.”
Judy: You’ve changed positions twice after a 20-year stint with one organization. What are a few key takeaways from your job searches?
Mason: This will come as no surprise, but every one of them is different. Every process is different.
I recommend avoiding looking for a job in the fourth quarter during a presidential election. There was a lot of unrest about what was going to happen next with reimbursements and the healthcare side of things.
Patience is such a huge part of this, and understanding what job market you’re up against, what the economic status is. I’d apply at some places where I know several people within the organization, but it was amazing how long it took, even with connections in pretty high places. So, one of the key things is just patience.
We have an executive position that we’re recruiting for right now, and the hiring leader is out of the office working remotely for the next month. So that means our on-sites won’t happen for four weeks. That’s not the fault of the candidate. So, we have a meeting this afternoon to finalize what is that tethering going to be?
Judy: What were your biggest challenges in finding a job that fit your requirements for compensation, relocation, level, etc.?
Mason: As I started looking this last time, I tried to take a step back and really reflect on, “What do I want to be when I grow up? Do I want to work in an area like retail, banking, the financial industry, health plans, or manufacturing? There’s so many other industries outside of healthcare, so I thought, “You know what? I’ll look.” But I could tell every time I interviewed, it wasn’t comfortable. I wasn’t excited about talking about efficiencies in workforce planning related to a production line. Health plans were not a fit at all. And so, I realized pretty quickly that healthcare is the industry that I want to stay in.
Every time I interviewed for a talent acquisition workforce planning executive role, I could feel my excitement, my passion for that. That narrowed the available opportunities, which created some challenges because there were not that many healthcare executive roles out there. And I needed to work remote or hybrid, which narrowed things even further, so I had to learn patience.
When I actually had several opportunities towards the end of my search, I was able to narrow it even further and ask, “Who is the leadership that I will report to? What is the support in the organization for human resources or workforce planning? How strong is the financial performance? What is their vision moving forward?”
At Fairview, it was just a different feel. My leader here, her passion for what we’re doing and appreciation for the value of the experience I bring, felt stronger. You go in with more confidence knowing that your leader is already excited about bringing you in. It felt like I really would be a fit with Fairview, and I’ve not been disappointed in the nine months I’ve been here.
Judy: What did you learn about providing an excellent candidate experience during your own job search?
Mason: That’s really TA 101, how you communicate with your candidates, and it’s nothing new. So, it was amazing to me when I’d applied to places where sometimes the communication just wasn’t there. That’s when you start having a little lack of confidence in yourself. Is it me? They said they’d get back to me last Friday. Do I follow up again? So, it’s really having that understanding of how candidates want to be communicated with. Is it by phone, text, or email? Is it through the system? It should be one of the first screening questions because it enables us as recruiters to have a better understanding of those expectations.
We have technologies and a lot of automation opportunities, and that was one of my takeaways: How do we maximize technology and leverage the system we have to create consistency, efficiencies, and help with that candidate experience?
My recruiter was very well-connected. She knows how to tether a candidate, follow up, and say, “I know I said I’d get back to you Friday. Today is Friday, but I still haven’t heard anything from the hiring leader. But I’m going to follow up again next week, and I’ll let you know.” It gives you confidence going into the weekend that they haven’t forgotten about you.
Now, that’s easier said than done. We have about half a million applications that we receive every year at Fairview, and around 12,000 positions that are filled. It’s hard to balance following up with candidates and communication when you’re just trying to process resumes. So, one of the things we’re doing is looking at our structure. Are we set up the right way to support that experience for the candidate? But communication, a lot of times, will make or break that candidate experience, so it is a priority for us.
Judy: If you’ve ever felt disappointed after not getting a job, how did you deal with the frustration and negative feelings to keep going, to keep applying?
Mason: I had my major moments of frustration. My job search plan really helped me work through that. So, I had a network of people that I checked in with, you were one of them, almost immediately after I moved on, and they would follow up with me, which gave me encouragement. When an opportunity popped up, they’d forward it to me. My wife was very supportive, too, because at several points, I was like, “You know, maybe I do need to look at the manufacturing industry again, or maybe I’ll continue in the more business partner leadership role.” But she didn’t let me. She’d say, “You’re going to find your fit. You just have to be patient.”
I’d never had a break in my career, and it was actually rather healthy from a reset standpoint. I tried to put a positive spin on it. I was able to meet my wife for lunch. I was able to go to my kids’ sporting events and not worry that I was going to get pulled away because of an incident at work. So, I would advise people to take the time and reflect on what is important to you, what you are passionate about doing in life, and what the right work-life balance is. It’s much easier than thinking, “I got turned down for another job,” or “I haven’t heard back.” It’s positivity that can get you through.
Judy: Have you ever had an organization say to you, “You are our second choice”?
Mason: No, but I had three or four who let me know there was an internal candidate, and knowing that, I temper my expectations a little bit.
I don’t know if it would add value to let a candidate know that they’re not the top choice. I think what we have done in some cases is share that we’re in a holding pattern, that we are moving them and a few other candidates through the process.
In the case of our executive position we’re recruiting, we still have some candidates out there that I don’t want to offer non-selects to because what happens if our two finalists back out?
Judy: Relocation continues to be an issue for individuals with aging parents and older children. What did you find when you were interviewing, and what have you implemented to get the talent you want to relocate?
Mason: That’s a tough issue because there’s a swing back to hybrid or in the office. I’m fortunate that talent acquisition work can mostly be remote or hybrid. Not everyone has that luxury. In fact, the position that we’re recruiting needs to be on-site. If that talent pool doesn’t pan out, the hiring leader said he would consider a remote hybrid approach.
At Fairview, we want the best talent anywhere we can get it. So, we are evaluating where all of our employees are working and where we found talent. So, if we need talent we can’t find in Minnesota, but a hospital closes in New York, and there’s talent there that can be pulled, why wouldn’t we take the best talent rather than keep the position unfilled?
So, to me, shutting down hybrid or remote isn’t necessarily the best business practice. But do we have an opportunity to do our work differently, and do we have a leader who can manage it?
Judy: Were you required to take any personality or skills tests during your job search?
Mason: I have used the Hogan personality assessment and the Myers-Briggs, as well as DISC, but I didn’t see any of them this time around as a candidate. It’s a huge expense in some cases. When I use them as a recruiter, where I see the most value isn’t necessarily on behaviors or skills. It is more about how someone would connect with the team.
For high-turnover areas, like pharm tech, we are using an assessment by a company called Talent Science. It’s an assessment that you calibrate. Who are our top performers and those who have been retained the longest? What are their preferences, their work styles, and skills? And then you tie that back to the job description
With senior executives, where I have seen the most value is in written questions sent to candidates before they are interviewed. We do it with almost all of our executives. It provides them the opportunity to reflect and put some good information together. You can extract a lot about their abilities through that written approach, and it enables a much more productive interview because a lot of basic information gathering is out of the way.
Judy: We’re seeing more people use AI to write their resumes and adjust them for the position. Sometimes they don’t even have the skills they claim. How is your organization dealing with these fakes and with people using GenAI tools to answer written questions?
Mason: We can use AI just as much as they can. You have to take the initiative to put the writing sample through an AI tool to see if any consistencies are picked up. We recently found that 100 candidates in our system have applied for 100 or more positions. So, we are going back and assessing how many of those applications were through bots that are just reapplying and learning how to answer our questions correctly.
AI is supposed to help us, but it impedes us, and then we turn it around and use AI against those who are using it against us. It’s a vicious cycle.
Judy: From a TA position, when people have been between jobs for a long period of time, do you see that as a negative when evaluating them as a candidate?
Mason: It depends on the candidate’s experience. We look at gaps and try to understand why. But if the right background is there, we’re interested, because it could be that they didn’t want to settle for the wrong job. I’d rather have someone who is looking for the right fit than someone who has dropped from an executive role into a manager role. Or switched industries, and then a year later they’re job searching again. So, I want to learn more about that. I don’t mind job hopping either, if it looks like it’s strategic. We interviewed someone a couple of weeks ago who had three different jobs in seven years. But it turns out that she was following her boss.
Judy: There are many new terms in the employment field describing dissatisfied team members. Beyond quiet quitting, we now have resentism showing up, quiet cracking, deep unhappiness, all these terms. How is your organization dealing with individuals who aren’t motivated and just doing the bare minimum to keep from getting fired?
Mason: I’ll give you an example of how we dealt with that at my last organization. We had some massive turnover in the imaging department. Engagement was low. It was a tough environment, and my team and I went in and did “Start, Stop, and Continue” surveys. There were about 50 people in the department, and we met with every single one of them and gathered all that information. There were some pretty easy fixes. A lot of it was communication, as I talked about earlier. But there were also call challenges, rotation issues, and a couple of low performers who created more work for everyone else.
Their engagement scores ended up climbing quite a bit in just a year. It’s amazing what some conversation can do. Start, stop, and continue interviews are a tremendous tool.
Judy: What advice do you have for anybody who is searching for a new job today?
Mason: For me, it’s a positive outlook. And I had to be patient. In my last position, I never thought I wanted to look at other opportunities. Maybe I was complacent. Always be thinking about what’s out there. What is the work-life balance and job satisfaction you’re getting in your current role? Why would you look, and what would you look for? I think it is wise to keep these in mind.
I can tell you I’m in the best job I’ve ever had with the best team, the best leadership. And I got it because I was patient. I didn’t just jump at something.












